A lot of mystique surrounds developing strategy, much of it arising from over complicated models and processes.
Our approach is simple and follows the Now-Where-How framework:
- Where are you NOW?
- WHERE do you want to be?
- HOW are you going to get there?
Truly effective strategy though needs a clear understanding of your Sustainable Competitive Advantage (SCA).
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One of the models we use is based on Lafley & Martin's "Playing to Win". To learn more about this approach click here