Strategy & Planning

A lot of mystique surrounds developing strategy, much of it arising from over complicated models and processes.

Our approach is simple and follows the Now-Where-How framework:

  • Where are you NOW? 
  • WHERE do you want to be? 
  • HOW are you going to get there? 

Truly effective strategy though needs a clear understanding of your Sustainable Competitive Advantage (SCA).

One of the models we use is based on Lafley & Martin's "Playing to Win".  To learn more about this approach click here


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Vantage Strategy & Marketing helps leaders improve their business by cutting through the clutter.
We work collaboratively with our clients to develop clear strategy, achievable goals and actionable plans.