James Atkins
Peter Drucker is famous for saying that business has only two functions - marketing and innovation. Not sure I fully agree as I there are a number of other functions needed for businesses to effectively compete!
What he is getting at, I believe, is the need for marketing and innovation to be front and centre in your business model. Key drivers in developing and delivering customer value. I call it the Yin and Yang of business.
Read more here.
On Tuesday July 8 we are running a free 30 minute webinar to help you find value in your value proposition. This seems to be a hot topic with clients at the moment so register here to explore defining and refining your value proposition.
