Vantage Blog


Vantage June 2014 Newsletter out now

Peter Drucker is famous for saying that business has only two functions - marketing and innovation. Not sure I fully agree as I there are a number of other functions needed for businesses to effectively compete!

What he is getting at, I believe, is the need for marketing and innovation to be front and centre in your business model. Key drivers in developing and delivering customer value. I call it the Yin and Yang of business.

Read more here.

On Tuesday July 8 we are running a free 30 minute webinar to help you find value in your value proposition. This seems to be a hot topic with clients at the moment so register here to explore defining and refining your value proposition.

Also in this edition…

To read the full newsletter click here.

We hope you find something of interest. Please feel free to contact us to discuss how any of these issues may impact your business.

Best wishes,
Vantage Strategy & Marketing
This article is linked to James Atkins' Google+ profile

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