Vantage Blog


Vantage December 2013 Newsletter - out now

When talking strategy development with clients I am sometimes confronted with the view that marketing strategy is something the marketing team looks after. A process that starts once an organisation's business strategy has been developed. I think this is fundamentally flawed - in fact your marketing strategy, developed out of your competitive advantage, is a core part of your business strategy and, if approached correctly, can be a key driver of success in the market.

This months feature article outlines how marketing and business strategy work together - and what a market led organisation looks like. Read more here

Also in this edition…

We hope you find something of interest - click here to read the full newsletter.


Please feel free to contact us to discuss how any of these issues may impact your business.

And finally, wishing you and yours all the best for a happy and relaxing Christmas! 
Best wishes,
Vantage Strategy & Marketing

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