Vantage Blog

20
Jun
2011

Gathering a loyal following - Smart Company

Was recently asked to comment on engendering loyalty for Smart Company....


"James Atkins, Vantage Marketing director, says a loyalty program needs to be something that the customer wants to be part of. "It needs to excite and motivate them so it becomes a discussion piece with their friends. Have new elements, offers and events that give a real buzz to what you are doing. But remember, it needs to be in line with your brand, and fun."





Leave a comment

Comments powered by Disqus



Latest Blogs
 
Share This
 
Search the Blog
 
Subscribe to our Blog
 
Click here to subscribe to receive regular updates on business strategy & marketing.
OUR APPROACH
Our approach line
Vantage Strategy & Marketing helps leaders improve their business by cutting through the clutter.
We work collaboratively with our clients to develop clear strategy, achievable goals and actionable plans.