Vantage Blog


Vantage December Newsletter out now

Every business needs to regularly review its offering to find fresh ways to meet customer needs.   But where do you focus your development attention?

A great way is to look at what is called the 'product surround'. Not the core but the area that normally costs a lot less but can have a significant impact on customer's perception of value.

This months feature article outlines how to do that and uses the success story of Jetts who reinvented the personal fitness category as an example.

Also in this edition…

To read more click here.

We hope you find something of interest.  Please feel free to contact us to discuss how any of these issues may impact your business.

And finally, wishing you and yours all the best for a happy and relaxing Christmas!

Best wishes,

Vantage Strategy & Marketing 

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