Vantage Blog


Vantage August 2016 Newsletter Out Now

I recently reacquainted myself with Cialdini’s 6 principles of persuasion. From reciprocity, to social proof, through to likeablity I was struck how they can be applied beyond their initial focus on marketing.

Great sales people apply many of theses principles, as do managers who are able to lead and inspire their teams to excel.

Based on 30 years of research Cialdini’s seminal work is worth a quick refresher – and with a little focus can easily be applied in multiple ways. Read more.

Also in this edition:
We hope you find something of interest. Please feel free to contact us to discuss how any of these issues may impact your business.

Best wishes,
Vantage Strategy & Marketing

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