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We work collaboratively with our clients to develop clear strategy, achievable goals and actionable plans.

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CUSTOMISED LEADERSHIP PROGRAM FROM VANTAGE

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13
Apr
2017

Uncovering your Why

Simon Sinek is one of those thought leaders who has had amazing cut through in the world of business strategy, including recently in relation to millennials in the workforce (if you haven't looked at this video yet, it is worth 15 minutes of your time).


I was therefore keen to see what he had to say when he presented to a packed house at The Growth Faculty forum in Melbourne recently.


Sinek was the morning attraction and for me reinforced much of the value in his 'Start with Why' model (click here for an overview of the model). He also spent a lot of time around leadership. One quote that had real resonance related to how you build and engage your team as a leader.


We are all familiar with the concept of "getting the right people on the bus" and its various variants. He had a different spin to it. As he said, "it’s not about the right people, it’s about the right bus!". And, of course, that's the leader’s role - both in ensuring the bus is 'safe' and 'sound', but also as leader being a great driver!





















The afternoon session was presented by his colleague Peter Docker whose focus was on how do you harness the "Power of Why". That is, how do you uncover your Why? 

This is something that has not always been clear to me, and I have had varying degrees of success in working with clients on this very issue. It is, in part, an iterative process. A process that Sinek identified as being about the origin of the business and why it exists. For some companies this may or may not still be relevant. 

Docker outlined 4 steps to help with the Why discovery process; less scientific, more reductive:
  1. Identify the Human Connection. To do that ask your team to identify specific stories about the organisation when it is at its best, when it makes them feel proud. Not about $ and cents per se - but what you have given, less so received.
  2. Isolate the Contribution - in those stories what was the specific contribution the organisations made in the lives of others. Collate and cluster these stories into themes - describe them as verbs, not nouns.
  3. Find the Impact - determine what that contribution enabled others to go on to do, or to be. How were their lives different because of this contribution - however small or large it may be.
  4. You can then start to draft potential WHY statements. A simple structure for a WHY statement is: To (what your organisation does - its contribution) so that (the effect you want to have in the world - the impact)


From there you will have some clarity on your WHY. You can iterate or road test to ensure it has resonance and, of course, relevance to who you are, and what you want to be as an organisation.


During the day, I sat next to a leader from one of the big 4 banks. She told me an amazing WHY story. It related to a client who had superannuation with them and had been diagnosed with a terminal illness. The client rang the personal banker to inquire about their insurance only to find that the super account didn't include appropriate cover. Rather than leaving it at that the bank manager took it upon herself to look for so called 'lost' super with other organisations. Subsequently she identified one super account that did include insurance cover that would be of real value to her client. No direct value to the bank. Not an additional product sold. But a true human connection and contribution that would have real impact and benefit for that customer. Inspirational! 


You can see how that story would be a strong foundation around which to build the bank's WHY. A WHY in action - helping their clients have a secure, stronger financial foundation that supports them throughout their life - no matter what it throws at them. 

A day well spent - equal doses of inspiration and practical application!

by James Atkins, Vantage Strategy & Marketing
This article is linked to James' Google+ profile

Simon Sinek is one of those thought leaders who has had amazing cut through in the world of business strategy, including recently in relation to millennials in the workforce (if you haven't looked at this video yet, it is worth 15 minutes of your time). ..

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19
Nov
2016

Vantage CEO Forum - challenging growth strategies for 2017

Last month, 25 CEO’s, GM’s and business owners met up in Melbourne for the launch of the Vantage Leaders Forum. The Forum will meet quarterly for half a day to share new ideas, learn new skills, and discuss best practice; all of which will enable leaders to apply research and concepts to their own business.


The topic was Developing and Challenging Growth Strategies for 2017. We explored some great research by Bain on the factors that drive high performance in organisations.  The study identifies six key factors – Aligned, Capable, Effective, Adaptable, Efficient and Engaged. If you want to read more on the research click here.  


In the workshop the group shared what had been effective for them in driving engagement within their own organisations with some creative ideas explored around effective and timely communication.  This included how to use enterprise social media and collaboration tools – such as Yammer and Chatter – combined with both formal and informal meetings and catch-ups. One leader utilises a 10-minute stand up session for the leadership group once a week.  I think this will be replicated by a few of the CEO’s pretty soon judging by the enthusiasm for such an informal, more spontaneous way of communicating and engaging. The group also shared how authentic leadership is key to true and lasting engagement.


The second half of the morning focused on developing strategies for the top growth priorities for each business leader heading into 2017.  Utilising the Mindshop 4 Step strategy development and problem solving approach, the group worked in pairs identifying and then developing quick win strategies.  In part these leveraged some of the learnings from the Bain high performance model, as well as each leader working together to build and challenge the other’s ideas and plans.  At the end of the session, one page plans in hand, the CEO’s had moved their growth agenda forward – a kick start for implementation in 2017.


Wrapping up the workshop, the group reflected that not only where there interesting and challenging discussions, but one of the real benefits was meeting with peers away from the business in an open, collaborative and constructive environment. 


To read what some of the attendees thought about the day click here to see their comments on LinkedIn.


The forum will next meet in February where we will again work collaboratively on key business challenges, and share ideas and insights to grow their businesses, their people and themselves. This works in well with the direct coaching also provided to each participant to drive the success of his or her business.

 

by James Atkins, Vantage Strategy & Marketing

This article is linked to James' Google+ profile



About the Vantage Leaders Forum: The quarterly Vantage Leaders Forum is one aspect of how we work with our clients to achieve their individual and business goals. It supplements our core advisory and coaching work where we help develop and implement strategy, as well as problem solve around current opportunities and challenges within their businesses. Additionally they are supported through access to Mindshop Online where they have 24/7 access to a wide range of tools, online courses and resources.


To read what some of the attendees thought about the day click here to see their comments on LinkedIn.


If you are interesting in being part of this unique, invitation only group and gaining my support to drive the growth of your business (and you as a leader) please send me a brief email to arrange a 20 min call to discuss your needs further:
jatkins@vantagemarketing.com.au


Last month, 25 CEO’s, GM’s and business owners met up in Melbourne for the launch of the Vantage Leaders Forum. The Forum will meet quarterly for half a day to share new ideas, learn new skills, and discuss best practice; all of which will enable leaders to apply research and concepts to their own business. ..

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